With the arrival of search engines in general in the 90s and Google in particular in 1998, the web boom began, which realized that the best way to attract traffic was to reach the top positions. Here was born SEO and SEO-related services that, since then, have not stopped gaining importance.

SEO or search engine optimization is nothing more than optimizing a website to improve its position in search engine results and, in other words, trying to get our website to appear in the first positions when users search for specific terms in Google

it can be defined as the optimization done directly on the website pages that we want to position in Google results. It makes sure that the web is optimized so that the search engine understands its content. Here we would include SEO factors like keyword optimization, which are the terms you want the user to find your content when they search in Google. Also, the loading time, the user experience, the optimization of the code, and the URLs are other points that are worked on in SEO On Page services

Our SEO strategy method is divided into four phases: General strategy, analysis and keyword deployment Top Position’s SEO service develops a system adapted to each case with the ideal keywords. In this initial phase, we analyze the market, the objectives, the audience, the competition and the keywords that interest us. When we have the study results, we design a keyword strategy that tells us which ones to compete in, how and where.

Once you have chosen the suitable keywords for your business line, it is time to carry out the second step of SEO services and optimization analysis. The SEO audit will identify if your website meets the optimal criteria to achieve good positions in Google. Additionally, our Optimization Benchmark Report – SEO Benchmark Report® will study your main keyword in depth by comparing it to the top-ranked websites. We always thoroughly review many essential factors for positioning, such as the use of keywords in tags, inbound links, content, outbound links, H1, H2, etc. It allows us to make a series of specific recommendations to improve your positioning’s critical factors. Ultimately, this report will enable us to design a coherent, practical and realistic SEO strategy.

After analyzing the market, the main keywords, the website, and the best-positioned competitors, we implemented the SEO strategy. To be effective, we affect many factors, such as using the different tags – title tag, description tag, keyword tag, Alt tag – and the content. We also develop a link acquisition strategy, or link building, to get more relevant and quality links that point to your website. It is essential to implement this search engine positioning service since there is a risk of receiving penalties from Google or other search engines if the established criteria are not respected. Leaving the Google index and not appearing in the results is an experience that no website would want to suffer

When the SEO strategy is implemented, we continue to carry out maintenance, not to lose the good results achieved. It is part of our SEO service. Also, we continue to analyze data through tools such as Google Analytics and integrate that information appropriately into our strategy